user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Libros de Marketing

Mostrando 1774 libros encontrados. (89 páginas).

  • Supply Chain Strategies: Customer Driven And Customer Focused

    Supply Chain Strategies: Customer Driven And Customer Focused

    Hines, Tony

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655514
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.42,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Highlighting some of the main challenges facing organizations, this text looks at how to select, design and implement successful supply chain strategies in an increasingly competitive environment. Each chapter discusses the issues in relation to ...

  • Retail Strategy: The View From The Bridge.

    Retail Strategy: The View From The Bridge.

    Cuthbertson, Christine

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656962
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.50,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Combining practitioner insight with academic background, this book offers a useful framework on retail strategy with unusual breadth and depth. It communicates contemporary retail thought from the perspectives of both senior international retailers and expert ...

  • Public Relations: Contemporary Issues And Techniques

    Public Relations: Contemporary Issues And Techniques

    Baines, Paul Egan, John Jefkins, F.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750657242
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. This third edition has involved fundamental restructuring ...

  • Customer Relationship Management

    Customer Relationship Management

    Buttle, Francis

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655026
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is ...

  • Customer Relationship Management: Perspectives From The Market Place

    Customer Relationship Management: Perspectives From The Market Place

    Knox, Simon Maklan, Stan Payne, Adrian Peppard, Joe Ryals, Lynette

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656771
    • Páginas: 302
    • Fecha de edición: 2003

    pvp.59,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Based on a systematic management progression developed by Professor Payne, this text seeks to ensure the maximum impact and efficiency of customer relationship management programmes. It backs up these five processes - strategy development, value ...

  • International Retail Marketing: a Case Study Approach

    International Retail Marketing: a Case Study Approach

    Bruce, Margaret Moore, Christopher

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750657488
    • Páginas: 250
    • Fecha de edición: 2004

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors. The first section of ...

  • Imagen de Marca.

    Imagen de Marca.

    Ordozogoiti, Rafael Perez Jimenez, Ignacio

    Esic (2003)

    valoración

    • EAN: 9788473563420
    • Páginas: 216
    • Fecha de edición: 2003

    pvp.25,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Este libro explica cómo se desarrollaran las percepciones, las imágenes de marca sobre productos , servicios, empresas e instituciones. Lo hacen en base a ejemplos reales, muchos de ellos conocidos desde la "trinchera", vividos por ...

  • Principles Of Retailing.

    Principles Of Retailing.

    Fernie, John Fernie, Suzanne Moore, Christopher

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750647038
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Principles of Retailing" is a comprehensive text covering the core aspects of modern retail management and operations in a fast-moving competitive sector. The book takes an international approach reflecting the increasingly global nature of the ...

  • Creative Arts Marketing.

    Creative Arts Marketing.

    Hill, Elizabeth Osullivan, T.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750657372
    • Páginas: 368
    • Fecha de edición: 2003

    pvp.55,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This edition is a practical introduction to the whole range of principles and practices used to attract and retain audiences and attenders of arts events. It also looks at the broader political, economic and commercial ...

  • Marketing Research: An Applied Orientation With Spss

    Marketing Research: An Applied Orientation With Spss

    Malhotra, Naresh

    Prentice-Hall International Ed (2003)

    valoración

    • EAN: 9780130337160
    • Páginas: 864
    • Fecha de edición: 2003

    pvp.67,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from ...

  • Marketing Management.

    Marketing Management.

    Winer, Russell

    Prentice-Hall International Ed (2003)

    valoración

    • EAN: 9780131405479
    • Páginas: 550
    • Fecha de edición: 2003

    pvp.71,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text reflects the dynamic envronment inhabited by today's markets, helping students understand the parketplace and the impact of technology to make strategic marketing decisions. It's modern, integrated presentation and strategy-based approach covers critical, fundamental ...

  • Marketing Insights From a To Z: 90 Concepts Every Manager Needs To Know

    Marketing Insights From a To Z: 90 Concepts Every Manager Needs To Know

    Kotler, Philip

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471268673
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.35,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this text, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These musings on the fundamental principles of marketing are based on Kotler's 40-year career in the business. Kotler ...

  • Marketing Communications

    Marketing Communications

    Blythe, Jim

    Pitman Publishing Ltd. (2003)

    valoración

    • EAN: 9780273639602
    • Páginas: 280
    • Fecha de edición: 2003

    pvp.77,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing ...

  • Retail Marketing Management

    Retail Marketing Management

    Gilbert, David

    Pitman Publishing Ltd. (2003)

    valoración

    • EAN: 9780273655114
    • Páginas: 457
    • Fecha de edición: 2003

    pvp.67,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts and international examples. Building on the first edition, the book starts by looking at the nature ...

  • Marketing Strategy

    Marketing Strategy

    Fifield, Paul

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750656757
    • Páginas: 312
    • Fecha de edición: 2007

    pvp.45,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core ...

  • El Vendedor Universal.

    El Vendedor Universal.

    Artal Castells, Manuel Rodriguez Castaño, Maria

    Piramide (2003)

    valoración

    • EAN: 9788436817508
    • Páginas: 245
    • Fecha de edición: 2003

    pvp.19,50 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Esta obra es una herramienta clara y útil para la formación del agente comercial, en la que el futuro vendedor encontrará respuesta a las preguntas más frecuentes sobre la venta:
    - El vendedor, ¿nace ...

  • Marketing To Women: How To Understand, Reach, And Increase Your Share Of The Largest Market Segment

    Marketing To Women: How To Understand, Reach, And Increase Your Share Of The Largest Market Segment

    Barletta, Martha

    Dearborn Trade Publishing (2003)

    valoración

    • EAN: 9780793159635
    • Páginas: 272
    • Fecha de edición: 2003

    pvp.36,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach ...

  • Marketing internacional.

    Marketing internacional.

    Garcia Cruz, R.

    Esic (2006)

    valoración

    • EAN: 9788473563246
    • Páginas: 384
    • Fecha de edición: 2006

    pvp.25,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    La presente obra tiene como objeto explicar de un modo claro, conciso y practico, la necesidad del Marketing Internacional en nuestros dias para el exito de las empresas en el acelerado proceso de globalizacion de ...

  • Marketing Logistics. Customer Service and Supply Chain Strategy.

    Marketing Logistics. Customer Service and Supply Chain Strategy.

    Christopher, Martin Peck, H.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750652247
    • Páginas: 158
    • Fecha de edición: 2003

    pvp.40,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which ...

  • Principios de marketing.

    Principios de marketing.

    Randall, G.

    International Thomson Publishi (2003)

    valoración

    • EAN: 9788497322348
    • Páginas: 370
    • Fecha de edición: 2003

    pvp.22,90 €

    Sin Stock. Posibilidad entre 3 y 7 días

    ¿En qué consiste realmente el marketing en el siglo XXI? ¿ ¿Cómo analizar los mercados y la competencia, posicionar nuestra marca y crear un plan de marketing estratégico? ¿Cómo aplicar las técnicas del marketing a ...