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Libros de Marketing
Mostrando 2403 libros encontrados. (121 páginas).
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Vender en Tiempos de Crisis "Captacion Telefonica y Visita Comercial"
Captacion Telefonica y Visita ComercialAguado Garcia, Laura Alvarez Peña, Javier
Bohodon Ediciones (2010)
- EAN: 9788492828678
- Páginas: 109
- Fecha de edición: 2010
pvp.12,00 €
Sin Stock. Posibilidad entre 3 y 7 días
El objetivo de este libro es trasmitir experiencias y conocimiento en las ventas, de la forma más directa y práctica, con el fin de dirigir por el camino del éxito a futuros profesionales que quieran ...
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A Quick Start Guide To Social Media Marketing
Richardson, Neil
Kogan Page (2010)
- EAN: 9780749457587
- Páginas: 160
- Fecha de edición: 2010
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Fragment markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. "A Quick Start Guide ...
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A Quick Start Guide To Mobile Marketing "Create a Dynamic Campaign And Improve Your Competitive Advantage"
Create a Dynamic Campaign And Improve Your Competitive AdvantageRichardson, Neil
Kogan Page (2010)
- EAN: 9780749460983
- Páginas: 164
- Fecha de edición: 2010
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.
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About Face: The Secrets Of Emotionally Effective Advertising
Hill, Dan
Kogan Page (2010)
- EAN: 9780749457570
- Páginas: 224
- Fecha de edición: 2010
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.
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A Quick Start Guide To Online Selling
Norris, Cresta
Kogan Page (2010)
- EAN: 9780749461591
- Páginas: 160
- Fecha de edición: 2010
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. "A Quick Start ...
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Understanding The Professional Buyer
Cheverton, Peter
Kogan Page (2010)
- EAN: 9780749461232
- Páginas: 224
- Fecha de edición: 2010
pvp.36,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
Understanding ... -
Mobile Marketing Lessons From Global Brand Leaders On How To Make a Success Of The Mobile Channel Book
Berney, Paul
Kogan Page (2010)
- EAN: 9780749459505
- Páginas: 224
- Fecha de edición: 2010
pvp.29,05 €
Sin Stock. Posibilidad entre 11 y 20 dias
Mobile Marketing: Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel Book Description
"Mobile Marketing" explores how this exciting channel is being used in different ways by marketers throughout ... -
Develop Your Marketing Skills
Richardson, Neil
Kogan Page (2010)
- EAN: 9780749462246
- Páginas: 176
- Fecha de edición: 2010
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to ...
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How To Negotiate Effectively
Oliver, David
Kogan Page (2011)
- EAN: 9780749461348
- Páginas: 160
- Fecha de edición: 2011
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Full of tips, tools, and techniques, this resource explores every aspect of the negotiation process including tactics and countermeasures; handling deadlock; making concessions; enhancing one's authority; and getting the best deal
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The Age Of Immersion "Entertainment In a Connected World"
Entertainment In a Connected WorldRose, Frank
Norton (2011)
- EAN: 9780393076011
- Páginas: 256
- Fecha de edición: 2011
pvp.37,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
A field guide to the visionaries'and the fans'who are reinventing the art of storytelling.
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, ... -
The King Of Madison Avenue "David Ogilvy And The Making Of Modern Advertising"
David Ogilvy And The Making Of Modern AdvertisingRoman, Kenneth
Palgrave (2009)
- EAN: 9781403978950
- Páginas: 18
- Fecha de edición: 2009
pvp.27,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable ...
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The Global Brand How To Create And Develop Lasting Brand Value In The World Market
Hollis, Nigel
Palgrave (2010)
- EAN: 9780230620568
- Páginas: 272
- Fecha de edición: 2010
pvp.16,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the ...
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Intelligent It-Offshoring To India
Messner, Wolfgang
Palgrave (2010)
- EAN: 9780230246263
- Páginas: 208
- Fecha de edición: 2010
pvp.94,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
At a time when companies face increasing cost pressures, offshoring IT work to India not only offers the opportunity to reap savings in factor costs, but also to industrialize the IT delivery process. Intelligent IT ...
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Football Brands
Bridgewater, Sue
Palgrave (2010)
- EAN: 9780230232532
- Páginas: 256
- Fecha de edición: 2010
pvp.36,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with ...
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The King Of Madison Avenue "David Ogilvy And The Making Of Modern Advertising"
David Ogilvy And The Making Of Modern AdvertisingRoman, Kenneth
Palgrave (2010)
- EAN: 9780230100367
- Páginas: 304
- Fecha de edición: 2010
pvp.17,45 €
Sin Stock. Posibilidad entre 11 y 20 dias
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable ...
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Integrated Brand Marketing And Measuring Returns
Kitchen, Philip
Palgrave (2010)
- EAN: 9780230577343
- Páginas: 200
- Fecha de edición: 2010
pvp.87,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
The modern successful marketing manager needs to be able to use different media channels to reach specific audiences, but also to know through campaign research and evaluation, how the component parts of integrated brand marketing ...
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Consumed Rethinking Business In The Era Of Mindful Spending
Benett, Andrew
Palgrave (2010)
- EAN: 9780230101784
- Páginas: 256
- Fecha de edición: 2010
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.
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Identifying Hidden Needs "Creating Breakthrough Products"
Creating Breakthrough ProductsGoffin, Keith
Palgrave (2010)
- EAN: 9780230219762
- Páginas: 256
- Fecha de edición: 2010
pvp.36,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take ...
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Costumer Experience "Future Trends And Insights"
Future Trends And InsightsShaw, Colin
Palgrave (2010)
- EAN: 9780230247819
- Páginas: 224
- Fecha de edición: 2010
pvp.36,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing ...
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International Place Branding Yearbook 2010 "Place Branding In The New Age Of Innovation"
Place Branding In The New Age Of InnovationGo, Frank Govers, Robert
Palgrave (2010)
- EAN: 9780230279544
- Páginas: 256
- Fecha de edición: 2010
pvp.43,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic ...
