Marketing Research: An Applied Orientation With Spss

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Malhotra, Naresh

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ISBN:9780130337160
Editorial: Prentice-Hall International Ed
Fecha de la edición:2003
Número de la edición: 4
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Nº Pág.:864
Idiomas:Ingles

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Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly

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