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Public Relations: Contemporary Issues And Techniques

Public Relations: Contemporary Issues And Techniques

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  • ISBN:9780750657242
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:304
  • Idiomas:Ingles,Inglés

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Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. This third edition has involved fundamental restructuring and updating of existing material and the incorporation of extra techniques and strategies. These include: the use of multimedia techniques in PR; overseas media and the globalization of media communications; and case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup. The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, should makes it a useful text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

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