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Marketing Insights From a To Z: 90 Concepts Every Manager Needs To Know

Marketing Insights From a To Z: 90 Concepts Every Manager Needs To Know

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  • ISBN:9780471268673
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:224
  • Idiomas:Ingles

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In this text, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These musings on the fundamental principles of marketing are based on Kotler's 40-year career in the business. Kotler also predicts that by 2012 marketing techniques will require a complete overhaul, and he looks at the changes that will come and describes the things companies will have to do to be successful.

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