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Principles Of Retailing.

Principles Of Retailing.

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  • ISBN:9780750647038
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:352
  • Idiomas:Inglés,Ingles

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"Principles of Retailing" is a comprehensive text covering the core aspects of modern retail management and operations in a fast-moving competitive sector. The book takes an international approach reflecting the increasingly global nature of the field, and addresses the serious issues created by the "wired consumer" and the interactive shopping revolution. Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: the changing retail environment; managing change in the retail sector; understanding the supply chain; and mastering retail operations. Written by an author team with expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, this should be a useful text and reference.

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