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Marketing Logistics. Customer Service and Supply Chain Strategy.

Marketing Logistics. Customer Service and Supply Chain Strategy.

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  • ISBN:9780750652247
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:158
  • Idiomas:Ingles,Inglés

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This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which it is delivered through the supply chain. This interface is being recognized by business organizations as a key priority for management and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole vehicle by which competitive advantage is achieved. This text has a practical managerial focus as well as drawing upon modern research and the experience of firms worldwide, using numerous "mini-cases" and vignettes throughout to illustrate the key messages in each chapter. "Marketing Logistics and Customer Service" provides a resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive positions, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

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