Creative Arts Marketing.

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Hill, Elizabeth, Osullivan, T.

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ISBN:9780750657372
Editorial: Butterworth-Heinemann
Fecha de la edición:2003
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Nº Pág.:368
Idiomas:Ingles,Inglés

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This edition is a practical introduction to the whole range of principles and practices used to attract and retain audiences and attenders of arts events. It also looks at the broader political, economic and commercial issues which affect all arts organizations to enable the reader to consider the function of arts marketing from a strategic viewpoint. "Creative Arts Marketing" aims to reflect the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is a useful text for both students and arts managers.

The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.

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