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Retail Strategy: The View From The Bridge.

Retail Strategy: The View From The Bridge.

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  • ISBN:9780750656962
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:320
  • Idiomas:Ingles,Inglés

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Combining practitioner insight with academic background, this book offers a useful framework on retail strategy with unusual breadth and depth. It communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: retailing in an international context; chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading; in-depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management (each case is backed up by company and sector information to demonstrate the changing retail and global environment); and a summary and overview with further exercises assignments and recommended reading.The book is designed for both students and executives needing to understand the complexities of the latest global developments and thinking.

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