user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Retail Marketing Management

Retail Marketing Management

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.67,90 €

Disponible entre 11 y 20 dias

  • ISBN:9780273655114
  • Editorial: Pitman Publishing Ltd.
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:457
  • Idiomas:Inglés,Ingles

Materias:

The second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts and international examples. Building on the first edition, the book starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. It takes an intergrated approach to explaining the process of internalization, and the inclusion of plenty of international examples reinforces this approach

Otros libros de Marketing