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Marketing To Women: How To Understand, Reach, And Increase Your Share Of The Largest Market Segment

Marketing To Women: How To Understand, Reach, And Increase Your Share Of The Largest Market Segment

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  • ISBN:9780793159635
  • Editorial: Dearborn Trade Publishing
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:272
  • Idiomas:Inglés,Ingles

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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed guide for creating and executing a complete marketing plan that targets women. Some of the marketing insights offered include how female culture provokes different brand responses, buying patterns and purchase decisions. With humour, readers can learn how some of the world's top companies have become more gender-savvy, revamped their marketing plans, and generated dynamic sales and profits by courting women. Included are examples of various branding campaigns; success stories from corporate market gurus; self-assessment quizzes to underscore key concepts and guiding principles of the book; and valuable lists of women-centric books, Web sites and market leaders.

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