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Libros de Marketing

Mostrando 2403 libros encontrados. (121 páginas).

  • Public Relations: Contemporary Issues And Techniques

    Public Relations: Contemporary Issues And Techniques

    Baines, Paul Egan, John Jefkins, F.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750657242
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. This third edition has involved fundamental restructuring ...

  • Customer Relationship Management

    Customer Relationship Management

    Buttle, Francis

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655026
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is ...

  • Customer Relationship Management: Perspectives From The Market Place

    Customer Relationship Management: Perspectives From The Market Place

    Knox, Simon Maklan, Stan Payne, Adrian Peppard, Joe Ryals, Lynette

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656771
    • Páginas: 302
    • Fecha de edición: 2003

    pvp.59,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Based on a systematic management progression developed by Professor Payne, this text seeks to ensure the maximum impact and efficiency of customer relationship management programmes. It backs up these five processes - strategy development, value ...

  • International Retail Marketing: a Case Study Approach

    International Retail Marketing: a Case Study Approach

    Bruce, Margaret Moore, Christopher

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750657488
    • Páginas: 250
    • Fecha de edición: 2004

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors. The first section of ...

  • The Why Of Consumption.

    The Why Of Consumption.

    Huffman, Cynthia Mick, David Ratneshwar, S.

    Routledge (2003)

    valoración

    • EAN: 9780415316170
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.47,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Understanding Green Consumer Behaviour. a Qualitative, Cognitive Aproach.

    Understanding Green Consumer Behaviour. a Qualitative, Cognitive Aproach.

    Wagner, Sigmund

    Routledge (2003)

    valoración

    • EAN: 9780415316194
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.45,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. "Understanding Green Consumer Behaviour" recommends a fundamental re-orientation ...

  • Perspectives On Public Relations Research.

    Perspectives On Public Relations Research.

    Moss, Diana Vercic, D. Warnaby, G.

    Routledge (2003)

    valoración

    • EAN: 9780415316187
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.45,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book examines public relations from a variety of different perspectives, from a management perspective, from a rhetoric theory perspective, from a practitioner perspective from a social psychology perspective and from a historical perspective. The ...

  • Imagen de Marca.

    Imagen de Marca.

    Ordozogoiti, Rafael Perez Jimenez, Ignacio

    Esic (2003)

    valoración

    • EAN: 9788473563420
    • Páginas: 216
    • Fecha de edición: 2003

    pvp.25,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Este libro explica cómo se desarrollaran las percepciones, las imágenes de marca sobre productos , servicios, empresas e instituciones. Lo hacen en base a ejemplos reales, muchos de ellos conocidos desde la "trinchera", vividos por ...

  • Principles Of Retailing.

    Principles Of Retailing.

    Fernie, John Fernie, Suzanne Moore, Christopher

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750647038
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Principles of Retailing" is a comprehensive text covering the core aspects of modern retail management and operations in a fast-moving competitive sector. The book takes an international approach reflecting the increasingly global nature of the ...

  • Creative Arts Marketing.

    Creative Arts Marketing.

    Hill, Elizabeth Osullivan, T.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750657372
    • Páginas: 368
    • Fecha de edición: 2003

    pvp.55,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This edition is a practical introduction to the whole range of principles and practices used to attract and retain audiences and attenders of arts events. It also looks at the broader political, economic and commercial ...

  • Marketing Research: An Applied Orientation With Spss

    Marketing Research: An Applied Orientation With Spss

    Malhotra, Naresh

    Prentice-Hall International Ed (2003)

    valoración

    • EAN: 9780130337160
    • Páginas: 864
    • Fecha de edición: 2003

    pvp.67,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from ...

  • Marketing Management.

    Marketing Management.

    Winer, Russell

    Prentice-Hall International Ed (2003)

    valoración

    • EAN: 9780131405479
    • Páginas: 550
    • Fecha de edición: 2003

    pvp.71,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text reflects the dynamic envronment inhabited by today's markets, helping students understand the parketplace and the impact of technology to make strategic marketing decisions. It's modern, integrated presentation and strategy-based approach covers critical, fundamental ...

  • The Future Of Marketing. Critical 21st Century Perspectives.

    The Future Of Marketing. Critical 21st Century Perspectives.

    Kitchen, Philip

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333992869
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.99,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the ...

  • Marketing Insights From a To Z: 90 Concepts Every Manager Needs To Know

    Marketing Insights From a To Z: 90 Concepts Every Manager Needs To Know

    Kotler, Philip

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471268673
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.35,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this text, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These musings on the fundamental principles of marketing are based on Kotler's 40-year career in the business. Kotler ...

  • Marketing Communications

    Marketing Communications

    Blythe, Jim

    Pitman Publishing Ltd. (2003)

    valoración

    • EAN: 9780273639602
    • Páginas: 280
    • Fecha de edición: 2003

    pvp.77,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing ...

  • The Rhetoric And Reality Of Marketing.An International Managerial Approach.

    The Rhetoric And Reality Of Marketing.An International Managerial Approach.

    Kitchen, Philip

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333987322
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.99,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice ...

  • Marketing: a Complete Guide

    Marketing: a Complete Guide

    Christopher, Martin Mcdonald, Malcolm

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333994375
    • Páginas: 448
    • Fecha de edición: 2003

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial ...

  • Retail Marketing Management

    Retail Marketing Management

    Gilbert, David

    Pitman Publishing Ltd. (2003)

    valoración

    • EAN: 9780273655114
    • Páginas: 457
    • Fecha de edición: 2003

    pvp.67,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts and international examples. Building on the first edition, the book starts by looking at the nature ...

  • Marketing Strategy

    Marketing Strategy

    Fifield, Paul

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750656757
    • Páginas: 312
    • Fecha de edición: 2007

    pvp.45,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core ...

  • How To Choose a Franchise

    How To Choose a Franchise

    Murray, Iain

    Kogan Page (2003)

    valoración

    • EAN: 9780749439620
    • Páginas: 208
    • Fecha de edición: 2003

    pvp.17,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Some of the UK's biggest high street names are now offering franchises, including Body Shop, Clark's, Toni & Guy and McDonald's. This guide offers advice on the groundwork needed before acquiring a franchise, including pros ...