Marketing: a Complete Guide

Compartir en:

Christopher, Martin, McDonald, Malcolm

(0 Comentarios)
Comenta y valora este libro

pvp.49,90 €

Sin Stock. Posibilidad entre 11 y 20 dias

ISBN:9780333994375
Editorial: Macmillan Publishers
Fecha de la edición:2003
Encuadernación:
Dimensiones: 0 cm x 0 cm
Nº Pág.:448
Idiomas:Ingles,Inglés

Materias:

/ Marketing

Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.Written in a pragmatic and stimulating style, the text enables readers to grasp the basics of a wide range of marketing topics including business to business marketing, key account management, logistics and marketing planning. A strategic marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing mix elements

Otros libros de Christopher, Martin

Christopher, Martin; Mcdonald, Malcolm

Marketing: a Complete Guide

Macmillan Publishers. 2003

pvp.49,90 €
Christopher, Martin; Peck, H.

Marketing Logistics. Customer Service and Supply Chain Strategy.

Butterworth-Heinemann. 2003

pvp.40,95 €