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Internet Marketing

Internet Marketing

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  • ISBN:9780618150434
  • Editorial: Houghton Mifflin International
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:352
  • Idiomas:Ingles,Inglés

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Internet marketing is the new frontier in marketing practice and process. It's dynamic, challenging, and an exciting opportunity for savvy, creative, flexible marketers that recognise its potential. This book recognises the breadth of Internet marketing and the importance of presenting it within the context of the greater Internet economy. In this economy, Internet marketing is directly affected by developments in electronic commerce and advances in information technology, as well as by environmental factors beyond the marketers' control. It's also influenced by events in the past, which often have parallels in the present and sometimes provide insights into the future. Internet Marketing will offer separate chapters on Legal and International e-marketing issues, B2C and B2B marketing models, and on implementing a Web Marketing Plan, including writing and designing of Web content. Most importantly, Internet Marketing has the strongest online support in the market with interactive marketing cases and other project-based learning activities for students. Highlights of this brand new text include: - Print and non-print components are fully integrated allowing the Web to be a natural extension of the text - The text has been kept brief to allow additional research and study content online - Cases and project-based learning assignments from the author's own classes' will be added continuously to the web site - Enhanced IRM On-line supports the instructor with additional course materials including a sample syllabus, teaching tips, additional quiz questions, and instructions for using a free HTML editor to create a web page

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