Internet Marketing.

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Hofacker, Charles, Mantel, S.

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ISBN:9780471203728
Editorial: Wiley & Sons Ltd.
Fecha de la edición:2003
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Dimensiones: 0 cm x 0 cm
Nº Pág.:176
Idiomas:Inglés,Ingles

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/ Marketing

Covers the complete topic, including an introduction to marketing on the Internet, sections on online promotion and communication, computer mediated selling, providing Web content, and a section on new Internet business functions and opportunities.

This new text comes with a complete instructor's manual and Web site and an Internet Marketing Web Companion, an online support to the text, which provides students with Internet exercises, self-study quizzes, and much more.

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