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Libros de Marketing

Mostrando 2403 libros encontrados. (121 páginas).

  • El Marketing en las Ongd. la Gestion del Cambio Social

    El Marketing en las Ongd. la Gestion del Cambio Social

    Montero Simo, Maria Jose

    Desclee De Brouwer S.A. (2003)

    valoración

    • EAN: 9788433018113
    • Páginas: 277
    • Fecha de edición: 2003

    pvp.15,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Creer que otro mundo es posible ha sido el leit motive de muchas Organizaciones No Gubernamentales para el Desarrollo (ONGD), que nacieron como respuesta de la sociedad civil ante el tributo de injusticia que pagan ...

  • Presentaciones Eficaces

    Presentaciones Eficaces

    Pike, Robert W.

    Fundacion Confemetal (2003)

    valoración

    • EAN: 9788496169111
    • Páginas: 131
    • Fecha de edición: 2003

    pvp.17,50 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Si se nos preguntase a qué tememos más, muchos de nosotros responderíamos que hablar en público es uno de nuestros terrores favoritos. Casi todos los seminarios dados sobre el tema están a rebosar de personas ...

  • Meeting Customer Needs

    Meeting Customer Needs

    Smith, Ian

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750659840
    • Páginas: 218
    • Fecha de edición: 2003

    pvp.41,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text is aimed at managers seeking to establish or improve customer service and customer focus standards. This third edition reflects the changes in tools and technology since the last edition and provides all the ...

  • Controversy In Marketing Theory. For Reason, Realism, Truth, And Objectivity.

    Controversy In Marketing Theory. For Reason, Realism, Truth, And Objectivity.

    Hunt, Shelby

    M.E. Sharpe (2003)

    valoración

    • EAN: 9780765609328
    • Páginas: 328
    • Fecha de edición: 2003

    pvp.67,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific ...

  • Introduction To Marketing: Theory And Practice.

    Introduction To Marketing: Theory And Practice.

    Palmer, Adrian

    Oxford University Press (2004)

    valoración

    • EAN: 9780199266272
    • Páginas: 644
    • Fecha de edición: 2004

    pvp.56,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It begins by presenting the underlying theoretical bases of marketing which are often borrowed from the ...

  • The Seven Myths Of Customer Management.

    The Seven Myths Of Customer Management.

    Abram, John Hawkes, P.

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470858806
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.40,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this book, the authors argue that too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first ...

  • Understanding The Consumer

    Understanding The Consumer

    Szmigin, Isabelle

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761947011
    • Páginas: 202
    • Fecha de edición: 2003

    pvp.44,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical ...

  • Services Marketing And Management

    Services Marketing And Management

    Gilmore, Audrey

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761941583
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.44,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
    Unlike many textbooks on services ...

  • "Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy

    "Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy

    Quinlan, Mary Lou

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471369202
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.39,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a guide for marketers, advertisers and brand managers on how to tap into female consumers' needs, written by the founder of a consultancy dedicated to marketing to women, Mary Lou Quinlan. She explores ...

  • Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"

    Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"
     Web Sites, And More

    Hahn, Fred

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471273509
    • Páginas: 384
    • Fecha de edición: 2003

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers ...

  • Corona: The Inside Story Of America'S 1 Imported Beer

    Corona: The Inside Story Of America'S 1 Imported Beer

    Goodman, Ellis

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471429968
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.36,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a business Cinderella success story of how the working man's brew of Mexico went from no presence in the United States to being the leading import beer consumed in just two decades. Author ...

  • Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

    Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

    Duffy, Neil

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470850527
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.41,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Passion Branding" makes the case for sponsorship marketing as a key driver of incremental business. Sponsorship marketing is the association of a brand with a marketing asset, such as a sports event, and the leverage ...

  • Global Account Management

    Global Account Management

    Hennessey, Hubert

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470848920
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.51,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the globalized business world, managing large global customers requires special expertise, systems and organizational alignment to assure the long-term supplier-buyer relationship. Global account management (GAM) requires the development of a new structure to support ...

  • The Sales Bible: The Ultimate Sales Resource

    The Sales Bible: The Ultimate Sales Resource

    Gitomer, Jeffrey

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471456292
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Now completely revised, this book is available for the first ...

  • Lateral Marketing: New Techniques For Finding Breakthrough Ideas

    Lateral Marketing: New Techniques For Finding Breakthrough Ideas

    Kotler, Philip

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471455165
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.46,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The distinguished Father of Marketing, best-selling author Philip Kotler, introduces a new system for finding breakthrough opportunities. It is clear that marketing needs to expand beyond the existing framework for generating new product ideas. Successful ...

  • Consuming Behaviour

    Consuming Behaviour

    Desmond, John

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333949924
    • Páginas: 430
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book ...

  • Marketing

    Marketing

    Lancaster, Geoff

    Macmillan Publishers (2004)

    valoración

    • EAN: 9780333987896
    • Páginas: 434
    • Fecha de edición: 2004

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time.
    The book includes coverage of newer areas such ...

  • The New Global Marketing Reality

    The New Global Marketing Reality

    Brookes, R. Palmer, Roger

    Macmillan Publishers (2004)

    valoración

    • EAN: 9781403905208
    • Páginas: 292
    • Fecha de edición: 2004

    pvp.50,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing ...

  • Marketing Moderninty: Italian Advertising From Fascism To Postmodernity

    Marketing Moderninty: Italian Advertising From Fascism To Postmodernity

    Arvidsson, Adam

    Routledge (2003)

    valoración

    • EAN: 9780415270441
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.119,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In "Marketing Modernity", Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today ...

  • Collaborative Customer Relationship Management

    Collaborative Customer Relationship Management

    Kracklauer, Alexander

    Springer (2003)

    valoración

    • EAN: 9783540002277
    • Páginas: 273
    • Fecha de edición: 2003

    pvp.59,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks ...