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Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

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  • ISBN:9780470850527
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:256
  • Idiomas:Ingles,Inglés

Materias:

"Passion Branding" makes the case for sponsorship marketing as a key driver of incremental business. Sponsorship marketing is the association of a brand with a marketing asset, such as a sports event, and the leverage of that association in order to positively impact the brand image and its sales. When managed and leveraged effectively, sponsorship marketing is the most effective marketing discipline available. This book covers the topic from the perspective of the marketing professional.

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