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Marketing Through Search Optimization: How To Be Found On The Web

Marketing Through Search Optimization: How To Be Found On The Web

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  • ISBN:9780750659796
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:256
  • Idiomas:Ingles,Inglés

Materias:

Search engine placement has become a key task for those engaged in website marketing because customers use search engines more than any other method to locate websites. This text explains how good positioning in search engines/directories can increase visitor traffic and argues that optimizing search engine ranking is the most important and cost effective way of marketing a website. The authors guide readers through proven techniques for achieving and measuring success along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class Web presence

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