Marketing Through Search Optimization: How To Be Found On The Web

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Michael, Alex, Salter, Ben

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ISBN:9780750659796
Editorial: Butterworth-Heinemann
Fecha de la edición:2003
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Dimensiones: 0 cm x 0 cm
Nº Pág.:256
Idiomas:Ingles,Inglés

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/ Marketing

Search engine placement has become a key task for those engaged in website marketing because customers use search engines more than any other method to locate websites. This text explains how good positioning in search engines/directories can increase visitor traffic and argues that optimizing search engine ranking is the most important and cost effective way of marketing a website. The authors guide readers through proven techniques for achieving and measuring success along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class Web presence