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Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"

Web Sites, And More

Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More". Web Sites, And More

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  • ISBN:9780471273509
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Número de la edición: 3
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:384
  • Idiomas:Ingles,Inglés

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This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and what Internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues.

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