The New Global Marketing Reality

Compartir en:

Brookes, R., Palmer, Roger

(0 Comentarios)
Comenta y valora este libro

pvp.50,90 €

Disponible entre 11 y 20 dias

ISBN:9781403905208
Editorial: Macmillan Publishers
Fecha de la edición:2004
Encuadernación:
Dimensiones: 0 cm x 0 cm
Nº Pág.:292
Idiomas:

Materias:

/ Marketing

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities

Otros libros de Palmer, Roger

Cockton, Juanita; Palmer, Roger

Managing Marketing

Elsevier Science Publishers. 2007

pvp.36,20 €
Millier, Paul; Palmer, Roger

Nuts, Bolts And Management. a Practical Guide For Industrial Marketers.

Wiley & Sons Ltd.. 2000

pvp.40,87 €
Brookes, R.; Palmer, Roger

The New Global Marketing Reality

Macmillan Publishers. 2004

pvp.50,90 €