The New Global Marketing Reality

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Brookes, R., Palmer, Roger

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ISBN:9781403905208
Editorial: Macmillan Publishers
Fecha de la edición:2004
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Nº Pág.:292
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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities

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Brookes, R.; Palmer, Roger

The New Global Marketing Reality

Macmillan Publishers. 2004

pvp.50,90 €