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Consuming Behaviour

Consuming Behaviour

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  • ISBN:9780333949924
  • Editorial: Macmillan Publishers
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:430
  • Idiomas:Ingles,Inglés

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This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking.
The text looks at consuming behaviour in the context of general changes in society through adopting a historical perspective. It seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.

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