Relationship Marketing.

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Egan, John, Harker, M.

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ISBN:9781412908665
Editorial: Sage Publications
Fecha de la edición:2005
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Nº Pág.:1192
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With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing. Papers map out past and present research and pose exciting questions about Relationship Marketing's future. This definitive collection includes 59 articles and is accompanied by an insightful introduction that draws together key issues. A concise rationale behind the selection of papers is also provided.

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