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Marketing Communications

Marketing Communications

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  • ISBN:9781526446893
  • Editorial: Sage Publications
  • Fecha de la edición:
  • Número de la edición: 3
  • Encuadernación:
  • Nº Pág.:398
  • Idiomas:Ingles,Inglés

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John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.

New to this edition:

· New chapters on Digital Marketing and Analytics and Social Media Marketing

· Strong focus on marketing communications analytics

· Update of examples, case studies and references

Online resources for both instructors and students complement the book.

Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

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