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Materias

Egan, John

Libros de: Egan, John

Mostrando 3 libros encontrados. (1 páginas).

  • Marketing Communications

    Marketing Communications

    Egan, John

    Sage Publications (2019)

    valoración

    • EAN: 9781526446893
    • Páginas: 398
    • Fecha de edición: 2019

    pvp.62,95 €

    Disponible entre 11 y 20 dias

    John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

    The book takes an industry-driven approach which provides all the theories in ...

  • Relationship Marketing.

    Relationship Marketing.

    Egan, John Harker, M.

    Sage Publications (2005)

    valoración

    • EAN: 9781412908665
    • Páginas: 1192
    • Fecha de edición: 2005

    pvp.773,50 €

    Disponible entre 11 y 20 dias

    With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing. Papers map out past and present research and pose exciting questions about Relationship ...

  • Public Relations: Contemporary Issues And Techniques

    Public Relations: Contemporary Issues And Techniques

    Baines, Paul Egan, John Jefkins, F.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750657242
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.49,90 €

    Disponible entre 11 y 20 dias

    Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. This third edition has involved fundamental restructuring ...