user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Libros de: Butterworth-Heinemann

Mostrando 239 libros encontrados. (12 páginas).

  • The Employment Relationship: Key Challenges For Hr

    The Employment Relationship: Key Challenges For Hr

    Cooper, Cary L. Sparrow, Paul

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750649414
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.49,90 €

    Disponible entre 11 y 20 dias

    This book successfully tackles a tough task. Sparrow and Cooper provide a data-rich, readable account of the overarching trend toward flexibility in employment, providing research, examples and international perspectives to highlight the prevailing trend toward ...

  • Introduction To Knowledge Management

    Introduction To Knowledge Management

    Groff, Todd Jones, T.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750677288
    • Páginas: 200
    • Fecha de edición: 2003

    pvp.42,90 €

    Disponible entre 11 y 20 dias

    This book introduces readers to a wide range of knowledge management (KM) tools, techniques and terminology for enhancing innovation, communication and dedication among individuals and workgroups. The focus is on real-world business examples using commonly ...

  • Information First. Integrating Knowledge And Information Architecture For Business Advantage

    Information First. Integrating Knowledge And Information Architecture For Business Advantage

    Porter, Leslie Tanner, Steve

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655170
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.49,90 €

    Disponible entre 11 y 20 dias

    Information is seriously undervalued and underused as a corporate resource. The pressures of global competition and a growing dependence on information technology mean that the effective use of information is more important now than it ...

  • Global Customer Service.

    Global Customer Service.

    Douglas, G. Lipp

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750676878
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.42,90 €

    Disponible entre 11 y 20 dias

  • Marketing Through Search Optimization: How To Be Found On The Web

    Marketing Through Search Optimization: How To Be Found On The Web

    Michael, Alex Salter, Ben

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750659796
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.39,92 €

    Disponible entre 11 y 20 dias

    Search engine placement has become a key task for those engaged in website marketing because customers use search engines more than any other method to locate websites. This text explains how good positioning in search ...

  • International Cases In Tourism Management

    International Cases In Tourism Management

    Horner, Susan Swarbrooke, John

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750655149
    • Páginas: 399
    • Fecha de edición: 2004

    pvp.59,95 €

    Disponible entre 11 y 20 dias

    This volume provides an array of international case studies on tourism management, ideal for tutors to use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues

  • Leisure Marketing: a Global Perspective

    Leisure Marketing: a Global Perspective

    Horner, Susan Swarbrooke, John

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655507
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.44,00 €

    Disponible entre 11 y 20 dias

  • Etravel And Tourism: Marketing And Management Techniques

    Etravel And Tourism: Marketing And Management Techniques

    Mcdonnell, Ian

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750658249
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.40,00 €

    Disponible entre 11 y 20 dias

  • Marketing Finance. Turning Marketing Strategies Into Shareholder Value.

    Marketing Finance. Turning Marketing Strategies Into Shareholder Value.

    Ward, Keith

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750657709
    • Páginas: 349
    • Fecha de edición: 2004

    pvp.40,00 €

    Disponible entre 11 y 20 dias

    Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function ...

  • Operation Risk Control With Basel Ii. Basic Principles And Capital Requirements.

    Operation Risk Control With Basel Ii. Basic Principles And Capital Requirements.

    Chorafas, Dimitris N.

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750659093
    • Páginas: 357
    • Fecha de edición: 2004

    pvp.109,90 €

    Disponible entre 11 y 20 dias

    This text assists risk professionals in preparing their institution to comply with the New Capital Adequacy Framework issued by the Basle Committee on Banking Supervision, which becomes mandatory from January 1, 2006.

  • Credit Risk: From Transaction To Portfolio Management

    Credit Risk: From Transaction To Portfolio Management

    Kimber, Andrew

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750656672
    • Páginas: 256
    • Fecha de edición: 2004

    pvp.109,90 €

    Disponible entre 11 y 20 dias

    This title strives to protect the capital and reputation of the bank while preserving its franchise and optimising long-term profitability. These goals are achieved by recommending suitable credit policies and guidelines; performing due diligence on ...

  • Supply Chain Strategies: Customer Driven And Customer Focused

    Supply Chain Strategies: Customer Driven And Customer Focused

    Hines, Tony

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655514
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.42,00 €

    Disponible entre 11 y 20 dias

    Highlighting some of the main challenges facing organizations, this text looks at how to select, design and implement successful supply chain strategies in an increasingly competitive environment. Each chapter discusses the issues in relation to ...

  • Retail Strategy: The View From The Bridge.

    Retail Strategy: The View From The Bridge.

    Cuthbertson, Christine

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656962
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.50,00 €

    Disponible entre 11 y 20 dias

    Combining practitioner insight with academic background, this book offers a useful framework on retail strategy with unusual breadth and depth. It communicates contemporary retail thought from the perspectives of both senior international retailers and expert ...

  • Public Relations: Contemporary Issues And Techniques

    Public Relations: Contemporary Issues And Techniques

    Baines, Paul Egan, John Jefkins, F.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750657242
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.49,90 €

    Disponible entre 11 y 20 dias

    Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. This third edition has involved fundamental restructuring ...

  • Customer Relationship Management

    Customer Relationship Management

    Buttle, Francis

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655026
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.49,95 €

    Disponible entre 11 y 20 dias

    The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is ...

  • Customer Relationship Management: Perspectives From The Market Place

    Customer Relationship Management: Perspectives From The Market Place

    Knox, Simon Maklan, Stan Payne, Adrian Peppard, Joe Ryals, Lynette

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656771
    • Páginas: 302
    • Fecha de edición: 2003

    pvp.59,90 €

    Disponible entre 11 y 20 dias

    Based on a systematic management progression developed by Professor Payne, this text seeks to ensure the maximum impact and efficiency of customer relationship management programmes. It backs up these five processes - strategy development, value ...

  • International Retail Marketing: a Case Study Approach

    International Retail Marketing: a Case Study Approach

    Bruce, Margaret Moore, Christopher

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750657488
    • Páginas: 250
    • Fecha de edición: 2004

    pvp.49,90 €

    Disponible entre 11 y 20 dias

    This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors. The first section of ...

  • Advances In Portfolio Construction And Implementation (Quantitative Finance Series).

    Advances In Portfolio Construction And Implementation (Quantitative Finance Series).

    Satchell, Stephen Scowcroft, Alan

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750654487
    • Páginas: 416
    • Fecha de edición: 2003

    pvp.109,85 €

    Disponible entre 11 y 20 dias

    "Advances in Portfolio Construction and Implementation" covers how to construct portfolios, addressing issues such as measuring portfolio risk, alternatives to mean variance analysis, expected returns forecasting, the construction of global portfolios, and hedge portfolios (funds). ...

  • Principles Of Retailing.

    Principles Of Retailing.

    Fernie, John Fernie, Suzanne Moore, Christopher

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750647038
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    "Principles of Retailing" is a comprehensive text covering the core aspects of modern retail management and operations in a fast-moving competitive sector. The book takes an international approach reflecting the increasingly global nature of the ...

  • Creative Arts Marketing.

    Creative Arts Marketing.

    Hill, Elizabeth Osullivan, T.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750657372
    • Páginas: 368
    • Fecha de edición: 2003

    pvp.55,90 €

    Disponible entre 11 y 20 dias

    This edition is a practical introduction to the whole range of principles and practices used to attract and retain audiences and attenders of arts events. It also looks at the broader political, economic and commercial ...