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Strategy Maps "Converting Intangible Assets Into Tangible Outcomes"

Converting Intangible Assets Into Tangible Outcomes

Strategy Maps "Converting Intangible Assets Into Tangible Outcomes". Converting Intangible Assets Into Tangible Outcomes

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  • ISBN:9781591391340
  • Editorial: Harvard Business School
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:324
  • Idiomas:Español

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"Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.

Preface
Pt. I Overview
1 Introduction 3
2 Strategy Maps 29
Pt. II Value-Creating Processes
3 Operations Management Processes 65
4 Customer Management Processes 105
5 Innovation Processes 135
6 Regulatory and Social Processes 163
Pt. III Intangible Assets
7 Aligning Intangible Assets to Enterprise Strategy 199
8 Human Capital Readiness 225
9 Information Capital Readiness 249
10 Organization Capital Readiness 275
Pt. IV Building Strategies and Strategy Maps
11 Customizing Your Strategy Map to Your Strategy 319
12 Planning the Campaign 365
Pt. V The Case Files
13 Private-Sector Organizations 397
14 Public-Sector Organizations 411
15 Nonprofit Organizations 429
Index 439
About the Authors 453

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