Services Marketing Management

Compartir en:

Mudie, Peter, Pirrie, Angela

(0 Comentarios)
Comenta y valora este libro

pvp.45,50 €

Sin Stock. Posibilidad entre 11 y 20 dias

ISBN:9780750666749
Editorial: Butterworth-Heinemann
Fecha de la edición:2006
Número de la edición: 3
Encuadernación:
Dimensiones: 0 cm x 0 cm
Nº Pág.:280
Idiomas:Ingles,Inglés

Materias:

/ Marketing

This book provides the reader with a thorough understanding of the principles of services marketing management, and the vital link between the promises that marketers make to their customers, and the standards of service that operational managers must actually deliver. There is particularly good coverage of the contemporary challenge of industrialising the service encounter and the book provides a welcome discussion of the concept of emotional labour. This new edition is brought up to date with discussion of recent developments in technology that are transforming many service sectors

Otros libros de Mudie, Peter

Mudie, Peter; Pirrie, Angela

Services Marketing Management

Butterworth-Heinemann. 2006

pvp.45,50 €
Mudie, Peter

Marketing. An Analytical Perspective.

Prentice-Hall International Ed. 1997

pvp.39,07 €