user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Services Marketing Management

Services Marketing Management

Compartir en:

,

(0 Comentarios)
Comenta y valora este libro

pvp.45,50 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780750666749
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
  • Número de la edición: 3
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:280
  • Idiomas:Inglés,Ingles

Materias:

This book provides the reader with a thorough understanding of the principles of services marketing management, and the vital link between the promises that marketers make to their customers, and the standards of service that operational managers must actually deliver. There is particularly good coverage of the contemporary challenge of industrialising the service encounter and the book provides a welcome discussion of the concept of emotional labour. This new edition is brought up to date with discussion of recent developments in technology that are transforming many service sectors

Otros libros de Mudie, Peter

Otros libros de Marketing