Pirrie, Angela

Libros de: Pirrie, Angela

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  • Services Marketing Management

    Mudie, Peter Pirrie, Angela

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750666749
    • Páginas: 280
    • Fecha de edición: 2006

    pvp.45,50 €

    Disponible entre 11 y 20 dias

    This book provides the reader with a thorough understanding of the principles of services marketing management, and the vital link between the promises that marketers make to their customers, and the standards of service that ...