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Libros de Marketing
Mostrando 2412 libros encontrados. (121 páginas).
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The Global Brand How To Create And Develop Lasting Brand Value In The World Market
Hollis, Nigel
Palgrave (2010)
- EAN: 9780230620568
- Páginas: 272
- Fecha de edición: 2010
pvp.16,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the ...
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Intelligent It-Offshoring To India
Messner, Wolfgang
Palgrave (2010)
- EAN: 9780230246263
- Páginas: 208
- Fecha de edición: 2010
pvp.94,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
At a time when companies face increasing cost pressures, offshoring IT work to India not only offers the opportunity to reap savings in factor costs, but also to industrialize the IT delivery process. Intelligent IT ...
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Football Brands
Bridgewater, Sue
Palgrave (2010)
- EAN: 9780230232532
- Páginas: 256
- Fecha de edición: 2010
pvp.36,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with ...
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The King Of Madison Avenue "David Ogilvy And The Making Of Modern Advertising"
David Ogilvy And The Making Of Modern AdvertisingRoman, Kenneth
Palgrave (2010)
- EAN: 9780230100367
- Páginas: 304
- Fecha de edición: 2010
pvp.17,45 €
Sin Stock. Posibilidad entre 11 y 20 dias
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable ...
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Integrated Brand Marketing And Measuring Returns
Kitchen, Philip
Palgrave (2010)
- EAN: 9780230577343
- Páginas: 200
- Fecha de edición: 2010
pvp.87,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
The modern successful marketing manager needs to be able to use different media channels to reach specific audiences, but also to know through campaign research and evaluation, how the component parts of integrated brand marketing ...
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Consumed Rethinking Business In The Era Of Mindful Spending
Benett, Andrew
Palgrave (2010)
- EAN: 9780230101784
- Páginas: 256
- Fecha de edición: 2010
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.
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Identifying Hidden Needs "Creating Breakthrough Products"
Creating Breakthrough ProductsGoffin, Keith
Palgrave (2010)
- EAN: 9780230219762
- Páginas: 256
- Fecha de edición: 2010
pvp.36,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take ...
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Costumer Experience "Future Trends And Insights"
Future Trends And InsightsShaw, Colin
Palgrave (2010)
- EAN: 9780230247819
- Páginas: 224
- Fecha de edición: 2010
pvp.36,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing ...
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International Place Branding Yearbook 2010 "Place Branding In The New Age Of Innovation"
Place Branding In The New Age Of InnovationGo, Frank Govers, Robert
Palgrave (2010)
- EAN: 9780230279544
- Páginas: 256
- Fecha de edición: 2010
pvp.43,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic ...
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Innovation And Marketing In The Video Game Industry "Avoiding The Performance Trap"
Avoiding The Performance TrapBarczak, Gloria Wesley, David
Gower Publishing Ltd. (2010)
- EAN: 9780566091674
- Páginas: 278
- Fecha de edición: 2010
pvp.94,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and ...
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Cultural Strategy "Using Innovative Ideologies To Build Breakthrough Brands"
Using Innovative Ideologies To Build Breakthrough BrandsCameron, Douglas Holt, Douglas
Oxford University Press. (2010)
- EAN: 9780199587407
- Páginas: 368
- Fecha de edición: 2010
pvp.24,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies ...
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How Brands Grow "What Marketers Don't Know"
What Marketers Don'T KnowSharp, Byron
Oxford University Press (2010)
- EAN: 9780195573565
- Páginas: 246
- Fecha de edición: 2010
pvp.34,95 €
En stock
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really ...
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Strategic Marketing "Creating Competitive Advantage"
Creating Competitive AdvantageFord, Jane Ibrahim, Essam West, Douglas C.
Oxford University Press. (2010)
- EAN: 9780199556601
- Páginas: 616
- Fecha de edición: 2010
pvp.55,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors ...
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Advertising "A Very Short Introduction"
A Very Short IntroductionFletcher, Winston
Oxford University Press. (2010)
- EAN: 9780199568925
- Páginas: 160
- Fecha de edición: 2010
pvp.11,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people ...
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La Ventaja Sostenible "Como Construir Marketing de Diferenciación desde la Sostenibilid"
Como Construir Marketing de Diferenciación desde la SostenibilidCamarero, Tomas
Icaria (2010)
- EAN: 9788498882247
- Páginas: 120
- Fecha de edición: 2010
pvp.11,00 €
Sin Stock. Posibilidad entre 3 y 7 días
La tercera revolución industrial o el nuevo capitalismo de cuño ecológico o sostenible está aquí, seguramente para quedarse. La crisis económica y social de hoy tiene que servir para pasar del antiguo modelo de capitalismo ...
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Investigacion de Mercados
Hair, Joseph F.
Mcgraw-Hill Interamericana de España (2010)
- EAN: 9786071502902
- Páginas: 673
- Fecha de edición: 2010
pvp.64,78 €
En stock
Investigación de mercados, cuarta edición, es un texto de fácil lectura que proporciona los conocimientos esenciales del tema. Escrito para satisfacer las necesidades de los estudiantes a través de una cobertura adicional de métodos cualitativos, ...
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Yes We Did como Construimos la Marca Obama a Traves de las Redes Sociales
Harfoush, Rahaf
Gestion 2000 Ediciones (2010)
- EAN: 9788498750546
- Páginas: 208
- Fecha de edición: 2010
pvp.19,95 €
Sin Stock. Posibilidad entre 3 y 7 días
El día que Barack Obama anunció su candidatura para la presidencia de Estados Unidos su grupo en Facebook contaba ya con más de 62.000 miembros. El día en el que fue elegido, su página web ...
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Why We Buy? "The Science Of Shopping"
The Science Of ShoppingUnderhill, Paco
Simon & Schuster (2008)
- EAN: 9781416595243
- Páginas: 306
- Fecha de edición: 2008
pvp.23,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this ...
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Dom "Desorden Obsesivo por las Marcas"
Desorden Obsesivo por las MarcasConley, Lucas
Ediciones Peninsula (2010)
- EAN: 9788499420141
- Páginas: 216
- Fecha de edición: 2010
pvp.23,00 €
Sin Stock. Posibilidad entre 3 y 7 días
Este libro diagnostica una de las patologías características del mundo en que vivimos, e investiga de manera desenfadada y rigurosa los extremos a los que puede conducir la obsesión global por las marcas.
¿Son ... -
Bye, Bye, Marketing "Del Poder del Mercado al Poder del Consumidor"
Del Poder del Mercado al Poder del ConsumidorMedina, Agustin
Piramide (2010)
- EAN: 9788436823868
- Páginas: 168
- Fecha de edición: 2010
pvp.23,00 €
Sin Stock. Posibilidad entre 3 y 7 días
Bye, bye, marketing hace un excelente recorrido por la evolución del marketing hasta el día de hoy, visto desde la agencia de publicidad; pero la experiencia del autor es más que suficiente como para dar ...
