Wine Marketing: a Practical Guide

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Hall, Charles, Mitchell, R.

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ISBN:9780750654203
Editorial: Butterworth-Heinemann
Fecha de la edición:2003
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Nº Pág.:256
Idiomas:Ingles,Inglés

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This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies

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Hall, Charles; Mitchell, R.

Wine Marketing: a Practical Guide

Butterworth-Heinemann. 2003

pvp.42,91 €