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Dictionary of Marketing Communications

Dictionary of Marketing Communications

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  • ISBN:9780761927716
  • Editorial: Russell Sage Foundation
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:288
  • Idiomas:Ingles,Inglés

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With over 4,000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing The Dictionary of Marketing Communications reflects the changing dynamics of the marketing profession.
The dictionary provides an up-to-date and comprehensive collection of the terms and concepts that are essential for an understanding of the basic promotion functions of marketing. Designed for students and professionals alike, the dictionary's entries are clear, practical and non-technical; cross-references are also included to help the reader appreciate key relationships in marketing.

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