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Consumer Behavior and Culture

Consumer Behavior and Culture

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  • ISBN:9780761926696
  • Editorial: Russell Sage Foundation
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:368
  • Idiomas:Inglés,Ingles

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It is increasingly understood that consumers worldwide are not the same. This book is the first that provides empirical evidence that differences in consumer behaviour across countries are not decreasing but increasing. It points at the increased need to understand culture to explain the differences because all aspects of consumer behaviour are culture-bound. Culture is not just an environmental factor, it is integrated in all of human behaviour, and thus in consumer behaviour

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