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Libros de Marketing

Mostrando 1837 libros encontrados. (92 páginas).

  • Strumenti Operativi Per le Decisioni Di Marketing.

    Strumenti Operativi Per le Decisioni Di Marketing.

    Cecchinato, F. Collesei, Umberto Iseppon, M. Vescovi, T.

    Cedam (2005)

    valoración

    • EAN: 9788813260859
    • Páginas: 300
    • Fecha de edición: 2005

    pvp.51,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Cause Related Marketing: Who Cares Wins.

    Cause Related Marketing: Who Cares Wins.

    Adkins, Sue

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750662147
    • Páginas: 307
    • Fecha de edición: 2005

    pvp.36,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Cause Related Marketing: Who cares wins, second edition" positions cause related marketing in the context of marketing, corporate social responsibility and corporate community investment. Exploring 'who cares and why', the text provides research analysis into ...

  • Design Drivers: a Blueprint For Marketing And Innovation.

    Design Drivers: a Blueprint For Marketing And Innovation.

    Bruce, Margaret Cooper, Russell Daly, Lew Hands, D. Wootton, A.

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750661270
    • Páginas: 224
    • Fecha de edición: 2005

    pvp.46,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Innovative Marketing Communications: Strategies For The Events Industry.

    Innovative Marketing Communications: Strategies For The Events Industry.

    Masterman, Guy Wood, Emma

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750663618
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Innovative Marketing Communications for Events Management" provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for ...

  • Airport Marketing: Strategies To Cope With The New Millennium Environment.

    Airport Marketing: Strategies To Cope With The New Millennium Environment.

    Jarach, David

    Ashgate (2005)

    valoración

    • EAN: 9780754640851
    • Páginas: 154
    • Fecha de edición: 2005

    pvp.81,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Airport Marketing" examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how ...

  • Marketing And Multicultural Diversity.

    Marketing And Multicultural Diversity.

    Rao, C.P.

    Ashgate (2006)

    valoración

    • EAN: 9780754643265
    • Páginas: 275
    • Fecha de edición: 2006

    pvp.100,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as ...

  • Marketing Due Diligence

    Marketing Due Diligence

    Mcdonald, Malcolm

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750667272
    • Páginas: 300
    • Fecha de edición: 2005

    pvp.45,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation ...

  • Heritage Marketing

    Heritage Marketing

    Misiura, Shashi

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750663182
    • Páginas: 256
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how ...

  • A Focused Issue On The Marketing Process In Organizational Competence

    A Focused Issue On The Marketing Process In Organizational Competence

    Sanchez, Ron

    Jai Press (2005)

    valoración

    • EAN: 9780762312092
    • Páginas: 252
    • Fecha de edición: 2005

    pvp.109,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory.

    Each volume in RCBM will be ...

  • Review Of Marketing Research: V. 2

    Review Of Marketing Research: V. 2

    Malhorta, Naresh

    M.E. Sharpe (2005)

    valoración

    • EAN: 9780765613059
    • Páginas: 256
    • Fecha de edición: 2005

    pvp.135,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, ...

  • The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    Lusch,Robert F.

    M.E. Sharpe (2006)

    valoración

    • EAN: 9780765614902
    • Páginas: 416
    • Fecha de edición: 2006

    pvp.142,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and ...

  • Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

    Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

    Michael, Alex

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750667470
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.36,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Global business-to-consumer mobile and wireless revenues are predicted to reach GBP120 billion by the end of 2004, and mobile marketing has now become a mainstream marketing tool. To achieve such tremendous gains, marketers must identify ...

  • Media Promotion And Marketing For Broadcasting, Cable And The Internet

    Media Promotion And Marketing For Broadcasting, Cable And The Internet

    Eastman, Susan

    Focal Press (2006)

    valoración

    • EAN: 9780240807621
    • Páginas: 336
    • Fecha de edición: 2006

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This fifth edition of the successful "Promotion and Marketing for Broadcasting, Cable, and the Web", 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, "Media Promotion and ...

  • Guía Franquicias de España 2006

    Guía Franquicias de España 2006

    Barbadillo Asociados.

    Barbadillo Asociados Consultor (2006)

    valoración

    • EAN: 9788493243142
    • Páginas: 267
    • Fecha de edición: 2006

    pvp.25,96 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Completa guia, incluye mas de 1,000 franquicias. Contenido: Indice alfabetico. Indice por sectores. Indice anunciantes. Opinion. Estadisticas. Ferias de franquicia. Fichas tecnicas.

  • Fundamentos de Marca Comercial para Creadores de Empresas.

    Fundamentos de Marca Comercial para Creadores de Empresas.

    Garcia Del Junco, Julio

    Grupo Editorial Universitario (2006)

    valoración

    • EAN: 9788484915485
    • Páginas: 213
    • Fecha de edición: 2006

    pvp.14,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    El libro intenta dar pistas para que el emprendedor sepa que la gestion de marca no es una cuestion de marketing o de diseño solamente, es mas una cuestion de estrategia para reflejar la filosofia, ...

  • The Power Of The Purse: How Smart Businesses Are Adapting To The World'S Most Important Consumers - Wome

    The Power Of The Purse: How Smart Businesses Are Adapting To The World'S Most Important Consumers - Wome

    Warner, Fara

    Prentice-Hall International Ed (2006)

    valoración

    • EAN: 9780131855199
    • Páginas: 216
    • Fecha de edición: 2006

    pvp.24,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth- $13 trillion dollars. A few remarkable companies have learned how to refocus on women and, in ...

  • Marketing Payback

    Marketing Payback

    Shaw, Robert B.

    Prentice-Hall International Ed (2005)

    valoración

    • EAN: 9780273688846
    • Páginas: 528
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler

    Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail ...

  • Marketing: Estrategias y Aplicaciones Sectoriales

    Marketing: Estrategias y Aplicaciones Sectoriales

    Varios Vázquez Casielles, Rodolfo

    Civitas (2005)

    valoración

    • EAN: 9788447024186
    • Páginas: 663
    • Fecha de edición: 2005

    pvp.55,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Este libro pretende ser un instrumento de apoyo para alumnos universitarios, para directivos de empresas y para profesionales del Marketing preocupados por la satisfacción de los clientes así como por su fidelización.

  • Online Consumer Psychology: Understanding And Influencing Consumer Behavior In The Virtual World.

    Online Consumer Psychology: Understanding And Influencing Consumer Behavior In The Virtual World.

    Haugtvedt, Curtis

    Ssc Scientific Software Intern (2005)

    valoración

    • EAN: 9780805851557
    • Páginas: 551
    • Fecha de edición: 2005

    pvp.66,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and ...

  • Marketing en Internet "Estrategia y Empresa"

    Marketing en Internet "Estrategia y Empresa"
     Estrategia y Empresa

    Varios

    Piramide (2005)

    valoración

    • EAN: 9788436819717
    • Páginas: 442
    • Fecha de edición: 2005

    pvp.38,50 €

    Sin Stock. Posibilidad entre 3 y 7 días

    En los últimos años Internet se ha implantado masivamente en todas las empresas, siendo el marketing la actividad empresarial más afectada por su aparición. Además, el interés de los académicos en el estudio del comercio ...