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Stats For Marketing: Succeeding With Numbers

Stats For Marketing: Succeeding With Numbers

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  • ISBN:9780750653480
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:192
  • Idiomas:Ingles,Inglés

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Stats for Marketing avoids the use of the complex mathematical theory found in more specialist texts, presenting instead a practical and wide-ranging guide to the many statistical tools which marketers could and should use to quantify their marketing analysis.
Backed up by numerous examples drawn from real life marketing scenarios, the title is essential reading for professionals who need a clear, user-friendly approach to a daunting subject.

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