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Libros de Marketing

Mostrando 2403 libros encontrados. (121 páginas).

  • Strategic Marketing Management: Planning, Implementation And Control

    Strategic Marketing Management: Planning, Implementation And Control

    Wilson, Richard

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750659383
    • Páginas: 864
    • Fecha de edición: 2004

    pvp.46,31 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in ...

  • Committed Enterprise: How To Make Vision And Values Work

    Committed Enterprise: How To Make Vision And Values Work

    Davidson, Hugh

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750661997
    • Páginas: 360
    • Fecha de edición: 2004

    pvp.34,24 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Applied Strategic Marketing

    Applied Strategic Marketing

    Lane, David

    Oxford University Press (2004)

    valoración

    • EAN: 9780199263011
    • Páginas: 464
    • Fecha de edición: 2004

    pvp.46,31 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along ...

  • Global Marketing Management

    Global Marketing Management

    Lee, Keekok

    Oxford University Press. (2004)

    valoración

    • EAN: 9780199267521
    • Páginas: 544
    • Fecha de edición: 2004

    pvp.60,05 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Global Marketing Management provides comprehensive coverage of the issues which define marketing in the world today. As well as covering long-standing topics, this book integrates and draws on new and existing theoretical insights from other ...

  • Management Of Marketing

    Management Of Marketing

    Lancaster, Geoff

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750661034
    • Páginas: 410
    • Fecha de edición: 2005

    pvp.37,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses ...

  • Client At The Core: Marketing And Managing Today'S Professional Services Firm

    Client At The Core: Marketing And Managing Today'S Professional Services Firm

    Aquila, August

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780471453130
    • Páginas: 304
    • Fecha de edición: 2004

    pvp.54,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing todays professional services firm. It is ...

  • The Business Of Brands

    The Business Of Brands

    Miller, Jon

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780470862599
    • Páginas: 256
    • Fecha de edición: 2004

    pvp.42,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Brands can create value across the full spectrum of business activities - from human resources to product development and, of course, market share and customer loyalty. Successful business leaders recognise this, and brands are moving ...

  • Rethinking Marketing: Developing a New Understanding Of Markets.

    Rethinking Marketing: Developing a New Understanding Of Markets.

    Hakansson, Hakan

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780470021477
    • Páginas: 296
    • Fecha de edición: 2004

    pvp.60,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing. Based on the involvement of twenty thought leaders from Europe and the US, this book gives us both a ...

  • Marketing Research: With Spss 11.0.

    Marketing Research: With Spss 11.0.

    Gates, Roger Mcdaniel, Carl

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780471657651
    • Páginas: 768
    • Fecha de edición: 2004

    pvp.63,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A ...

  • 101 Marketing Strategies For Accounting, Law, Cons Ulting And Professional Services Firms.

    101 Marketing Strategies For Accounting, Law, Cons Ulting And Professional Services Firms.

    Waugh, Troy

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780471651109
    • Páginas: 304
    • Fecha de edición: 2004

    pvp.34,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This insightful guide shows professional services professionals like accountants, lawyers, and consultants how to market their services and sell better. It covers the entire service transaction, from developing a relationship to closing the deal and ...

  • Knowledge-Based Marketing: The Twenty First Century Competitive Edge.

    Knowledge-Based Marketing: The Twenty First Century Competitive Edge.

    Chaston, Ian

    Sage Publications (2004)

    valoración

    • EAN: 9781412900034
    • Páginas: 296
    • Fecha de edición: 2004

    pvp.43,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Problems In Marketing.

    Problems In Marketing.

    Chien, Charles Moutinho, Luiz

    Russell Sage Foundation (2004)

    valoración

    • EAN: 9780761971795
    • Páginas: 208
    • Fecha de edición: 2004

    pvp.31,25 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Marketing For Architects And Designers.

    Marketing For Architects And Designers.

    Clary, Laura Linton, Harold Rost, Steven

    Norton (2004)

    valoración

    • EAN: 9780393731002
    • Páginas: 144
    • Fecha de edición: 2004

    pvp.58,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Large and small architecture firms alike will appreciate this survey of the broad array of marketing materials that can help design professionals increase business. The well-designed print and electronic materials shown here will serve as ...

  • Marketing Mind Prints.

    Marketing Mind Prints.

    Kitchen, Philip

    Macmillan Publishers (2004)

    valoración

    • EAN: 9781403906823
    • Páginas: 168
    • Fecha de edición: 2004

    pvp.85,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well ...

  • Marketing And Financial Management: New Economy - New Interfaces.

    Marketing And Financial Management: New Economy - New Interfaces.

    Halliday, M. Walters, David

    Macmillan Publishers (2004)

    valoración

    • EAN: 9781403940971
    • Páginas: 277
    • Fecha de edición: 2004

    pvp.42,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and ...

  • Objects Of Desire: Consumer Behaviour In Shopping Choices.

    Objects Of Desire: Consumer Behaviour In Shopping Choices.

    Dennis, Charles

    Macmillan Publishers (2004)

    valoración

    • EAN: 9781403901705
    • Páginas: 320
    • Fecha de edición: 2004

    pvp.85,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build ...

  • Houghton Mifflin Cases In Consumer Behavior.

    Houghton Mifflin Cases In Consumer Behavior.

    Varios

    Houghton Mifflin International (2004)

    valoración

    • EAN: 9780618441556
    • Páginas: 182
    • Fecha de edición: 2004

    pvp.24,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • The Creative Business Guide To Running a Graphic Design Business.

    The Creative Business Guide To Running a Graphic Design Business.

    Foote, Cameron

    Norton (2004)

    valoración

    • EAN: 9780393731491
    • Páginas: 496
    • Fecha de edición: 2004

    pvp.41,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text is a manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel and operations, and provide the necessary tools unique to the specific management styles and ...

  • Marketing Research And Modeling: Progress And Prospects - a Tribute To Paul E.Green.

    Marketing Research And Modeling: Progress And Prospects - a Tribute To Paul E.Green.

    Green, Paul Wind, Yoram

    Kluwer Academic Publishers (2004)

    valoración

    • EAN: 9781402075964
    • Páginas: 360
    • Fecha de edición: 2004

    pvp.98,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional ...

  • Market Research In Practice: a Guide To The Basics

    Market Research In Practice: a Guide To The Basics

    Hague, Nick

    Kogan Page (2004)

    valoración

    • EAN: 9780749441807
    • Páginas: 220
    • Fecha de edición: 2004

    pvp.32,58 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies ...