user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Marketing Research: With Spss 11.0.

Marketing Research: With Spss 11.0.

Compartir en:

,

(0 Comentarios)
Comenta y valora este libro

pvp.63,75 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780471657651
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Número de la edición: 6
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:768
  • Idiomas:Ingles,Inglés

Materias:

Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.


Otros libros de Gates, Roger

Otros libros de McDaniel, Carl

Otros libros de Marketing