Marketing And Financial Management: New Economy - New Interfaces.

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Halliday, M., Walters, David

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ISBN:9781403940971
Editorial: Macmillan Publishers
Fecha de la edición:2004
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Nº Pág.:277
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This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.