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Libros de Marketing

Mostrando 2412 libros encontrados. (121 páginas).

  • Growing Modular

    Growing Modular

    Kratochvfl, Milan

    Springer (2005)

    valoración

    • EAN: 9783540239598
    • Páginas: 200
    • Fecha de edición: 2005

    pvp.65,46 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book is about a practical approach to the Mass Customization of complex products, services and software, namely "Configure-to-Order", the definition of modular product packages and their configuration on demand, to fit customer-specific needs. "Configure-to-Order" ...

  • Ethnic Marketing

    Ethnic Marketing

    Dias Pires, Gilherme

    International Thomson Publishi (2004)

    valoración

    • EAN: 9781861529961
    • Páginas: 288
    • Fecha de edición: 2004

    pvp.69,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Business To Business To Marketing Management

    Business To Business To Marketing Management

    Blythe, Jim

    Texere Llc (2004)

    valoración

    • EAN: 9781844800018
    • Páginas: 419
    • Fecha de edición: 2004

    pvp.72,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It ...

  • Business To Business Marketing Research

    Business To Business Marketing Research

    Block, Martin P.

    International Thomson Publishi (2005)

    valoración

    • EAN: 9780324222302
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.91,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing research is vital - especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book ...

  • The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands

    The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands

    Van Auken, Brad

    Kogan Page (2004)

    valoración

    • EAN: 9780749442637
    • Páginas: 336
    • Fecha de edición: 2004

    pvp.30,92 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Brand Management Checklist features the first complete overview of the brand management process, something that cannot be found in any other brand book, but something essential for every brand manager to understand. It shows ...

  • The Philosophy Of Branding: Great Philosophers Think Brands

    The Philosophy Of Branding: Great Philosophers Think Brands

    Braun, Thom

    Kogan Page (2004)

    valoración

    • EAN: 9780749441937
    • Páginas: 192
    • Fecha de edición: 2004

    pvp.20,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary ...

  • Brand Royalty: How The World'S Top 100 Brands Thrive And Survive

    Brand Royalty: How The World'S Top 100 Brands Thrive And Survive

    Haig, Matt

    Kogan Page (2004)

    valoración

    • EAN: 9780749442576
    • Páginas: 320
    • Fecha de edición: 2004

    pvp.35,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The aim of Brand Royalty is to be more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, ...

  • Brandchild: Remarkable Insights Into The Minds Of Today'S Global Kids And Their Relationships With Brand

    Brandchild: Remarkable Insights Into The Minds Of Today'S Global Kids And Their Relationships With Brand

    Lindstrom, Martin

    Kogan Page (2004)

    valoración

    • EAN: 9780749442842
    • Páginas: 352
    • Fecha de edición: 2004

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Brandchild is a unique exploration of how 8-14 year-olds relate to consumer brands. It compares their behaviours and preferences and looks at the trends that influence them. The information in the book is based on ...

  • How To Sell More Stuff: Promotional Marketing That Really Works

    How To Sell More Stuff: Promotional Marketing That Really Works

    Smith, Steve

    Dearborn Trade Publishing (2004)

    valoración

    • EAN: 9780793193318
    • Páginas: 352
    • Fecha de edición: 2004

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer - and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know ...

  • The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To Advertising

    The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To Advertising

    Du Plessis, Erik

    Kogan Page (2005)

    valoración

    • EAN: 9780749443665
    • Páginas: 256
    • Fecha de edición: 2005

    pvp.63,70 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Advertising research organizations have been trying for years to measure the effectiveness of advertising. Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to ...

  • Fundamentals Of Marketing Research

    Fundamentals Of Marketing Research

    Smith, Scott M.

    Russell Sage Foundation (2004)

    valoración

    • EAN: 9780761988526
    • Páginas: 944
    • Fecha de edición: 2004

    pvp.125,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate ...

  • Contemporary Research In E-Marketing: Volume 1

    Contemporary Research In E-Marketing: Volume 1

    Krishnamurthy, Sandeep

    Idea Group Inc. (2004)

    valoración

    • EAN: 9781591403739
    • Páginas: 300
    • Fecha de edición: 2004

    pvp.81,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ...

  • Web Systems Design And Online Consumer Behavior

    Web Systems Design And Online Consumer Behavior

    Gao, Yuan

    Idea Group Inc. (2004)

    valoración

    • EAN: 9781591403289
    • Páginas: 300
    • Fecha de edición: 2004

    pvp.87,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements ...

  • Stakeholder Marketing

    Stakeholder Marketing

    Harris, Philip

    Russell Sage Foundation (2005)

    valoración

    • EAN: 9780761968481
    • Páginas: 208
    • Fecha de edición: 2005

    pvp.29,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Writing Marketing

    Writing Marketing

    Brown, Stephen

    Sage Publications (2005)

    valoración

    • EAN: 9781412902663
    • Páginas: 278
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish ...

  • Marketing

    Marketing

    Hair, Joseph F. Lamb, Charles Mcdaniel, Carl

    International Thomson Publishi (2005)

    valoración

    • EAN: 9780324221558
    • Páginas: 768
    • Fecha de edición: 2005

    pvp.172,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    PART 1: THE WORLD OF MARKETING.
    1. An Overview of Marketing.
    2. Strategic Planning for Competitive Advantage.
    3. Social Responsibility, Ethics, and the Marketing Environment.
    4. Developing a Global Vision.
    PART 2: ANALYZING MARKETING OPPORTUNITIES.

  • Marketing

    Marketing

    Burrow, James

    International Thomson Publishi (2005)

    valoración

    • EAN: 9780538440967
    • Páginas: 736
    • Fecha de edición: 2005

    pvp.92,98 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Why settle for the status quo? MARKETING covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid ...

  • Marketing Planning For Financial Services

    Marketing Planning For Financial Services

    Stephenson, Roy

    Gower Publishing (2005)

    valoración

    • EAN: 9780566085543
    • Páginas: 200
    • Fecha de edición: 2005

    pvp.136,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist ...

  • The Emergence Of Modern Marketing

    The Emergence Of Modern Marketing

    Church, Roy

    Frank Cass Publishers (2005)

    valoración

    • EAN: 9780714683263
    • Páginas: 160
    • Fecha de edición: 2005

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Modern marketing and advertising deeply influences the way we perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of ...

  • Visual Consumption

    Visual Consumption

    Schroeder, Jonathan

    Routledge (2005)

    valoración

    • EAN: 9780415366250
    • Páginas: 208
    • Fecha de edición: 2005

    pvp.41,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art ...