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Marketing

Marketing

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pvp.172,91 €

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  • ISBN:9780324221558
  • Editorial: International Thomson Publishi
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:768
  • Idiomas:Inglés,Ingles

Materias:

PART 1: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Social Responsibility, Ethics, and the Marketing Environment.
4. Developing a Global Vision.
PART 2: ANALYZING MARKETING OPPORTUNITIES.
5. Consumer Decision Making.
6. Business Marketing.
7. Segmenting and Targeting Markets.
8. Decision Support Systems and Marketing Research.
PART 3: PRODUCT DECISIONS.
9. Product Concepts.
10. Developing and Managing Products.
11. Services and Nonprofit Organization Marketing.
PART 4: DISTRIBUTION DECISIONS.
12. Marketing Channels and Supply Chain Management.
13. Retailing.
PART 5: PROMOTION DECISIONS.
14. Integrated Marketing Communications.
15. Advertising and Public Relations.
16. Sales Promotion and Personal Selling.
PART 6: PRICING DECISIONS.
17. Pricing Concepts.
18. Setting the Right Price.
PART 7: TECHNOLOGY DRIVEN MARKETING.
19. Internet Marketing. (Available Online)
20. Customer Relationship Marketing.

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