Visual Consumption

Compartir en:

Schroeder, Jonathan

(0 Comentarios)
Comenta y valora este libro

pvp.41,90 €

Sin Stock. Posibilidad entre 11 y 20 dias

ISBN:9780415366250
Editorial: Routledge
Fecha de la edición:2005
Encuadernación:
Dimensiones: 0 cm x 0 cm
Nº Pág.:208
Idiomas:Ingles,Inglés

Materias:

/ Marketing

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.

Otros libros de Schroeder, Jonathan

Schroeder, Jonathan

Conversations on Consumption

Routledge. 2015

pvp.43,75 €
Salzer-Morling, M.; Schroeder, Jonathan

Brand Culture.

Routledge. 2006

pvp.41,95 €
Schroeder, Jonathan

Visual Consumption

Routledge. 2005

pvp.41,90 €