user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Libros de Marketing

Mostrando 2389 libros encontrados. (120 páginas).

  • Marketing Metrics

    Marketing Metrics
     50 + Metrics Every Executive Should Master

    Bendle, Neil T. Farris, Paul Pfeifer, P.E. Reibstein, D.

    Wharton School Publishing (2006)

    valoración

    • EAN: 9780131873704
    • Páginas: 358
    • Fecha de edición: 2006

    pvp.39,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Measurement is critical to the health of any business, and "Marketing Metrics" highlights key tools and techniques across many measurement landscapes - from the consumer, to the sales force, to the ever-changing media environment. It's ...

  • Marketing Knowledge Management.

    Marketing Knowledge Management.

    Troilo, Gabriele

    Edward Elgar (2006)

    valoración

    • EAN: 9781845429072
    • Páginas: 192
    • Fecha de edición: 2006

    pvp.91,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in todays markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. The role ...

  • The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    Lusch,Robert F. Vargo, Stephen L.

    M.E. Sharpe (2006)

    valoración

    • EAN: 9780765614919
    • Páginas: 449
    • Fecha de edición: 2006

    pvp.57,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and ...

  • Market New Products Successfully: Using Simulated Test Market Technology

    Market New Products Successfully: Using Simulated Test Market Technology

    Clancy, Kevin Krieg, Peter C. Mcgarry Wolf, Miriane

    Lexington (2006)

    valoración

    • EAN: 9780739111796
    • Páginas: 368
    • Fecha de edición: 2006

    pvp.47,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines ...

  • Handbook Of Marketing

    Handbook Of Marketing

    Weitz, Barton Wensley, R.

    Sage Publications (2006)

    valoración

    • EAN: 9781412921206
    • Páginas: 582
    • Fecha de edición: 2006

    pvp.48,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "The Handbook of Marketing" presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing ...

  • Social Marketing In The 21st Century

    Social Marketing In The 21st Century

    Andreasen, Alan R

    Sage Publications (2006)

    valoración

    • EAN: 9781412916349
    • Páginas: 280
    • Fecha de edición: 2006

    pvp.41,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with ...

  • Marketing

    Marketing

    Blythe, Jim

    Sage Publications (2006)

    valoración

    • EAN: 9781412910347
    • Páginas: 192
    • Fecha de edición: 2006

    pvp.23,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It ...

  • Nonprofit Marketing "Marketing Management For Charitable And Nongovernmental Orgs. .."

    Nonprofit Marketing "Marketing Management For Charitable And Nongovernmental Orgs. .."
     Marketing Management For Charitable And Nongovernmental Orgs. ..

    Knowles, Patricia Wymer, Walter

    Sage Publications (2006)

    valoración

    • EAN: 9781412909235
    • Páginas: 384
    • Fecha de edición: 2006

    pvp.81,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of ...

  • Qualitative Marketing Research "A Cultural Approach"

    Qualitative Marketing Research "A Cultural Approach"
     A Cultural Approach

    Moisander, Johanna Valtonen, Anu

    Sage Publications (2006)

    valoración

    • EAN: 9781412903813
    • Páginas: 240
    • Fecha de edición: 2006

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and ...

  • The Marketing Code

    The Marketing Code

    Brown, Stephen

    Cyan Publishers (2006)

    valoración

    • EAN: 9781904879886
    • Páginas: 400
    • Fecha de edición: 2006

    pvp.18,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is the most entertaining business book you'll ever read, although you could study it from start to finish and not be sure what you've learned. You'll have had fun on the way though.

  • The Handbook Of Marketing Research: Uses, Misuses And Future Advances

    The Handbook Of Marketing Research: Uses, Misuses And Future Advances

    Grover, Rajiv Vriens, Marco

    Sage Publications (2006)

    valoración

    • EAN: 9781412909976
    • Páginas: 720
    • Fecha de edición: 2006

    pvp.154,70 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Accessible and reader friendly, "The Handbook of Marketing Research" promotes the current overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book ...

  • Purchasing Performance: Measuring, Marketing And Selling The Purchasing Function.

    Purchasing Performance: Measuring, Marketing And Selling The Purchasing Function.

    Roylance, Derek

    Gower Publishing (2006)

    valoración

    • EAN: 9780566086786
    • Páginas: 180
    • Fecha de edición: 2006

    pvp.99,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    If the only measure of your organization's purchasing performance is forcing down prices from suppliers, then not only is your purchasing team failing to add value, they may also be damaging your supply chain and ...

  • Marketing: The Basics

    Marketing: The Basics

    Moore, Karl Pareek, Niketh

    Routledge (2006)

    valoración

    • EAN: 9780415380799
    • Páginas: 232
    • Fecha de edición: 2006

    pvp.18,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Marketing: The Basics" is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making ...

  • The Business Marketing Course: Managing In Complex Networks

    The Business Marketing Course: Managing In Complex Networks

    Ford, David Gadde, Lars-Erik Hakansson, Hakan

    Wiley & Sons Ltd. (2006)

    valoración

    • EAN: 9780470034507
    • Páginas: 288
    • Fecha de edición: 2006

    pvp.50,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of ...

  • Marketing Research: With Spss

    Marketing Research: With Spss

    Mcdaniel, Carl

    Wiley & Sons Ltd. (2006)

    valoración

    • EAN: 9780471755289
    • Páginas: 720
    • Fecha de edición: 2006

    pvp.67,25 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Experience what it's like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and ...

  • Customer Data Integration "Reaching a Single Version Of The Truth"

    Customer Data Integration "Reaching a Single Version Of The Truth"
     Reaching a Single Version Of The Truth

    Dyche, Jill Levy, Evan

    Wiley & Sons Ltd. (2006)

    valoración

    • EAN: 9780471916970
    • Páginas: 320
    • Fecha de edición: 2006

    pvp.47,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Data integration is a system that allows users to query across many different databases in a uniform way, of particular use in marketing and database management. Dealing with customer data integration, this book serves as ...

  • Introducing Marketing

    Introducing Marketing

    Hiam, Alexander Rastelli, Linda

    Wiley & Sons Ltd. (2006)

    valoración

    • EAN: 9780471790792
    • Páginas: 384
    • Fecha de edición: 2006

    pvp.50,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital ...

  • Mastering Marketing.

    Mastering Marketing.

    Ruskin-Brown, Ian

    Thorogood (2006)

    valoración

    • EAN: 9781854183231
    • Páginas: 366
    • Fecha de edición: 2006

    pvp.31,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department.

    Mastering ...

  • ¡La Pesca!

    ¡La Pesca!

    Crother, Cyndi

    Editorial universitaria Ramón Areces (2006)

    valoración

    • EAN: 9788480047661
    • Páginas: 118
    • Fecha de edición: 2006

    pvp.9,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    ¡La Pesca! Es la verdadera historia que existe tras la publicidad que acompaña al Pike Place Fish, y narra las experiencias reales de los que trabajan allí. La autora, Cyndi Crother, de la Universidad Politécnica ...

  • Publicidad Creativa. "Ideas y Técnicas de las Mejoras Campañas Internacionales"

    Publicidad Creativa. "Ideas y Técnicas de las Mejoras Campañas Internacionales"
     Ideas y Técnicas de las Mejoras Campañas Internacionales

    Pricken, Mario

    Editorial Gustavo Gili (2004)

    valoración

    • EAN: 9788425217357
    • Páginas: 205
    • Fecha de edición: 2004

    pvp.38,46 €

    Sin Stock. Posibilidad entre 3 y 7 días

    ¿Qué cualidades debe tener un anuncio para que llame la atención y se recuerde? Publicidad creativa revela algunos de los procesos que subyacen en las campañas más originales y eficaces de los últimos años.