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The Marketing Code

The Marketing Code

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  • ISBN:9781904879886
  • Editorial: Cyan Publishers
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:400
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This is the most entertaining business book you'll ever read, although you could study it from start to finish and not be sure what you've learned. You'll have had fun on the way though.

You definitely don't have to work in marketing to appreciate The Marketing Code; it may even put you off applying for a graduate traineeship in the dark arts. Written as a perfect parody of Dan Brown's lickety-split, page turning, truth bending mega-work, Stephen Brown's book is easily read in one sitting, although I made it last for a few days because I didn't want it to end.

I followed the clues and by the finish I think I'd learned what the secret of marketing is, but I'm not certain.

Like the other Brown, Stephen mixes fiction and fact but he also tells outright lies just because he can. He makes his characters tell whoppers too, just to wind us all up, send us down blind alleys and up dark passages. The whole book has its tongue stuck in its cheek (and someone else's too).

If you've studied your Kotler and taken it very seriously you'll probably scream out loud at some of Stephen Brown's outrageous claims; if you haven't the first clue who Kotler is, you'll enjoy it for the rip-roaring adventure story.

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