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Market New Products Successfully: Using Simulated Test Market Technology

Market New Products Successfully: Using Simulated Test Market Technology

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  • ISBN:9780739111796
  • Editorial: Lexington
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:368
  • Idiomas:Ingles,Inglés

Materias:

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

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