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Handbook Of Marketing

Handbook Of Marketing

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  • ISBN:9781412921206
  • Editorial: Sage Publications
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:582
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"The Handbook of Marketing" presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The contributors: frame, assess and synthesize the work in the field; contribute to the definition and shape of marketing and its current and future development. With contributions from leading scholars in the field, and the input of a distinguished international advisory board of marketing academics, the "Handbook of Marketing" is an invaluable resource.

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