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The Business Marketing Course: Managing In Complex Networks

The Business Marketing Course: Managing In Complex Networks

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  • ISBN:9780470034507
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:288
  • Idiomas:Ingles,Inglés

Materias:

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning.

PREFACE.
CHAPTER ONE: The Idea Of Business Networks.
CHAPTER TWO: Analysing Business Network.
CHAPTER THREE: Customers and Suppliers.
CHAPTER FOUR: Technology, Business Networks and Business Marketing.
CHAPTER 5: Understanding Customers.
CHAPTER 6: Managing Relationships with Customers.
CHAPTER SEVEN: Designing Offerings: Developing the Promise.
CHAPTER 8: Implementing the Offering: Fulfilling the Promise.
CHAPTER 9: Costs, Price and Value.
CHAPTER 10: Developing Marketing Strategy.
INDEX.



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