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Libros de Marketing

Mostrando 2394 libros encontrados. (120 páginas).

  • Profit Brand: How To Increase The Profitability, Accountability And Sustainability Of Brands.

    Profit Brand: How To Increase The Profitability, Accountability And Sustainability Of Brands.

    Wreden, Nick

    Kogan Page (2007)

    valoración

    • EAN: 9780749450182
    • Páginas: 240
    • Fecha de edición: 2007

    pvp.29,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Profit Brand" offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, align the organization - including marketing - with common benchmarks and ensure that customers buy ...

  • Las 100 Mejores Ideas de Ventas de Todos los Tiempos

    Las 100 Mejores Ideas de Ventas de Todos los Tiempos

    Langdon, Ken

    Fundacion Confemetal (2007)

    valoración

    • EAN: 9788496743151
    • Páginas: 190
    • Fecha de edición: 2007

    pvp.19,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Si usted trabaja en el sector empresarial, trabaja en el sector de ventas. Vender es una capacidad que todo el mundo necesita para tener éxito, bien sea tratando con clientes de primera línea y dirigiendo ...

  • Does Marketing Need Reform?: Fresh Perspectives On The Future

    Does Marketing Need Reform?: Fresh Perspectives On The Future

    Sheth, Jagdish N. Sisodia, Rajendra S.

    M.E. Sharpe (2006)

    valoración

    • EAN: 9780765616999
    • Páginas: 360
    • Fecha de edición: 2006

    pvp.54,55 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to ...

  • Creating Images And The Psychology Of Marketing Communication

    Creating Images And The Psychology Of Marketing Communication

    Chung-Hyun Kim Kahle, Lynn R.

    Ssc Scientific Software Intern (2006)

    valoración

    • EAN: 9780805852165
    • Páginas: 456
    • Fecha de edición: 2006

    pvp.113,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet ...

  • Profitable Marketing Communications: a Guide To Marketing Return On Investment

    Profitable Marketing Communications: a Guide To Marketing Return On Investment

    Aitken,Lucy Young,Antony

    Kogan Page (2007)

    valoración

    • EAN: 9780749449421
    • Páginas: 208
    • Fecha de edición: 2007

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. "Profitable Marketing Communications" explains that marketing ...

  • The Future Of Men

    The Future Of Men

    Matathia,Ira O'Reilly,Ann Salzman, Marian

    Palgrave (2006)

    valoración

    • EAN: 9781403971852
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.18,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a revealing exploration of a market in flux. The Future of Men looks at the important forces shaping men's present-day and future lives and draws conclusions as to how recent and current shifts ...

  • Competitive Identity: The New Brand Management For Nations, Cities And Regions

    Competitive Identity: The New Brand Management For Nations, Cities And Regions

    Anholt,Simon

    Palgrave (2006)

    valoración

    • EAN: 9780230500280
    • Páginas: 160
    • Fecha de edición: 2006

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Ever since Simon Anholt coined the phrase 'Nation Branding' a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But ...

  • Reverse Psychology Marketing: The Death Of Traditional Marketing And The Rise Of The New "Pull" Game

    Reverse Psychology Marketing: The Death Of Traditional Marketing And The Rise Of The New "Pull" Game

    Foscht,Thomas Sinha, Indrajit

    Palgrave (2006)

    valoración

    • EAN: 9780230507548
    • Páginas: 216
    • Fecha de edición: 2006

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Something deeper and more substantial is afoot in business today, which is changing the familiar management script. The tables have been turned on the fortunes of many long-established firms. The authors believe that a majority ...

  • Marketing In The Emerging Markets Of Islamic Countries

    Marketing In The Emerging Markets Of Islamic Countries

    Marinov, Marin

    Palgrave (2006)

    valoración

    • EAN: 9781403991737
    • Páginas: 224
    • Fecha de edición: 2006

    pvp.91,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely ...

  • Marketing Competences And Strategic Flexibility In China

    Marketing Competences And Strategic Flexibility In China

    Li-Hua, Richard Yonggui Wang

    Macmillan Publishers (2006)

    valoración

    • EAN: 9780230013506
    • Páginas: 280
    • Fecha de edición: 2006

    pvp.100,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are ...

  • Next. Now.: Trends For The Future

    Next. Now.: Trends For The Future

    Matathia,Ira Salzman, Marian

    Macmillan Publishers (2007)

    valoración

    • EAN: 9781403975645
    • Páginas: 320
    • Fecha de edición: 2007

    pvp.29,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the ...

  • Key Concepts In E-Commerce

    Key Concepts In E-Commerce

    Charlesworth, Alan

    Palgrave (2007)

    valoración

    • EAN: 9780230516717
    • Páginas: 328
    • Fecha de edición: 2007

    pvp.23,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular ...

  • Marketing Strategy And Management

    Marketing Strategy And Management

    Baker,Michael J.

    Macmillan Publishers (2007)

    valoración

    • EAN: 9781403986276
    • Páginas: 608
    • Fecha de edición: 2007

    pvp.65,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples ...

  • Sales Management: Theory And Practice

    Sales Management: Theory And Practice

    Donaldson, Bill

    Macmillan Publishers (2007)

    valoración

    • EAN: 9780333998519
    • Páginas: 376
    • Fecha de edición: 2007

    pvp.58,25 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these ...

  • Fashion Marketing: Contemporary Issues

    Fashion Marketing: Contemporary Issues

    Bruce, Margaret Hines, Tony

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750668972
    • Páginas: 352
    • Fecha de edición: 2006

    pvp.46,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of "Fashion Marketing" has been revised and expanded to incorporate the major changes in the fashion ...

  • Marketing Due Diligence: Reconnecting Strategy To Share Price

    Marketing Due Diligence: Reconnecting Strategy To Share Price

    Mcdonald, Malcolm Smith,Brian C. Ward, Keith

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750683425
    • Páginas: 256
    • Fecha de edición: 2007

    pvp.46,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ...

  • Marketing And Football: An International Perspective

    Marketing And Football: An International Perspective

    Chadwick,Simon Desbordes,Michel

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750682046
    • Páginas: 544
    • Fecha de edición: 2006

    pvp.46,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the ...

  • International Direct Marketing: Principles, Best Practices, Marketing Facts

    International Direct Marketing: Principles, Best Practices, Marketing Facts

    Hesse, Jurgen Krafft, Manfred Peters, Kay Rinas, Diane

    Springer (2007)

    valoración

    • EAN: 9783540396314
    • Páginas: 400
    • Fecha de edición: 2007

    pvp.74,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic ...

  • Pricing Tactics, Strategies, And Outcomes. 2 Vols. Set.

    Pricing Tactics, Strategies, And Outcomes. 2 Vols. Set.

    Johnson, Justin P. Waldman, Michael

    Edward Elgar (2007)

    valoración

    • EAN: 9781845424763
    • Páginas: 1264
    • Fecha de edición: 2007

    pvp.574,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative ...

  • International Marketing. 3 Vols. Set.

    International Marketing. 3 Vols. Set.

    Paliwoda, Stanley Ryans, John K.

    Edward Elgar (2007)

    valoración

    • EAN: 9781843766490
    • Páginas: 1722
    • Fecha de edición: 2007

    pvp.750,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias