Key Concepts In E-Commerce

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Charlesworth, Alan

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ISBN:9780230516717
Editorial: Palgrave
Fecha de la edición:2007
Encuadernación:Rústica
Dimensiones: 14 cm x 22 cm
Nº Pág.:328
Idiomas:Inglés,Ingles

Materias:

/ Marketing

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 1200 entries arranged alphabetically for ease of use, and is fully cross-referenced.

Consists of approximately 1200 entries, organized alphabetically.

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