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Next. Now.: Trends For The Future

Next. Now.: Trends For The Future

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  • ISBN:9781403975645
  • Editorial: Macmillan Publishers
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 19 cm x 25 cm
  • Nº Pág.:320
  • Idiomas:

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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). Essential reading for managers, marketers, and just about everyone else.

Know the Now
What's Next?
Countdown to 2010
Rites of Purification: Body and Soul
Loving and Lusting
Family Styles
At Home
Playtime and Escapes
Sports of Sorts
You Call This Work?
Business Next
How Commerce and Media Work Us: Next Persuasion
Faux Money
You Are What Influences You
360-Degree Branding
Conclusion

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