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Marketing Competences And Strategic Flexibility In China

Marketing Competences And Strategic Flexibility In China

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  • ISBN:9780230013506
  • Editorial: Macmillan Publishers
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 14 cm x 22 cm
  • Nº Pág.:280
  • Idiomas:Ingles,Inglés

Materias:

In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are neither well understood nor effectively negotiated by the international investment community. With examination of what is currently happening in terms of Chinese business, this book addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organizationhal learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.

Introduction
Philosophical Notion and Framework of the Book
Turbulent Chinese Business Environment
Constructs and Constituents of Core Competences
Conversation with Senior Chinese Business Executives
A Structured Survey in Beijing, Tianjin and Shenzhen
Creation of Strategic Flexibility and Core Competence
Building Dynamic Capability for Superior Customer Performance
Discussions and Conclusion

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