Marketing In The Emerging Markets Of Islamic Countries

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ISBN:9781403991737
Editorial: Palgrave
Fecha de la edición:2006
Encuadernación:Tapa dura
Dimensiones: 14 cm x 22 cm
Nº Pág.:224
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The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Marketing Challenges in Islamic Countries
Marketing in Central Asia
Marketing in Kazakhstan
Marketing in the Maghreb Region
Marketing in Morocco; L.S.Amine & K.R.Gray
Marketing in the Middle East
Marketing in Kuwait; C.P.Rao & A.A.Al-Wugayan
Marketing in Saudi Arabia
Marketing in Iran
Marketing in the Islamic Countries of Southeast Asia