user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Marketing Management

Marketing Management

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.61,95 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780071315555
  • Editorial: UK-Mcgraw-Hill
  • Fecha de la edición:
  • Número de la edición: 11
  • Encuadernación:
  • Nº Pág.:864
  • Idiomas:Ingles,Inglés

Materias:

Marketing Management, 11E , is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Otros libros de Marketing